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Keep Australia Beautiful Week 2013

19-Aug-2013

Keep Australia Beautiful starts 19th August 2013 with a new public awareness campaign and the release of the National Litter Index (NLI), which shows a drop in litter by both items (3.4%) and volume (1.8%) over the past year.

According to KAB Tasmania CEO, Geoff Marsh, "Despite the positive national results, there is a lot more work to be done across Tasmania with the state recording the highest amount of litter by item, 48% above the national average.

Positively we did see a slight drop in the number of litter items, but an increase in volume on last year means we are still above the national average by both item and volume", he said.

Beaches, car parks and retail sites collectively resulted in an overall reduction in litter items, while beach, highway and industrial sites were the main contributors to the volume increasing in Tasmania for 12/13.

The overall item count was down due to a decrease in butts, while the volume increased slightly due to domestic and industrial plastic containers and paperboard food containers.

"There is no doubt that Tasmania has along way to go in terms of litter reduction, which is why Keep Australia Beautiful is rolling out local litter prevention initiatives such as the National Bin Network to help address this issue, and education campaigns such as the Littering Is Wrong Too campaign that kicks of today", Marsh said.

Specifically  targeting young tech-savvy adults, the Littering is Wrong Too initiative calls on people to get online to 'Write your Wrong'

Taking a light-hearted approach to get attention and be talked about, the new campaign inextricably links littering with wrongdoing, whilst giving participants the chance to win $500 a week for 5 weeks.

To enter your 'wrong' visit www.litteringiswrongtoo.org.au




Read about KAB Week